Single ad platform (Google or Meta) or Google & Meta together
Run the agent on Google, on Meta, or on both, without paying twice.
Start on the channel where you already spend and add the other whenever you're ready. Same agent, same account, no separate contract.
How it works
1Choose Google, Meta, or both at activation
2OAuth into your ad accounts
3Unified dashboard across channels
4Add the second channel any time
What you get
One agent covering the ad platforms that actually drive your revenue.
Diagnostics02 / 11
Account health audit
A full audit of your ad accounts, from settings to structure to spend hygiene.
The agent inspects account settings, conversion tracking, campaign structure, ad groups, keywords, audiences, and spend patterns for the leaks that quietly waste budget.
How it works
1100+ checks across your ad accounts
2Wasted-spend patterns quantified in dollars
3Structural fixes prioritized by impact
4Fixes queued for approval
What you get
A prioritized fix list with a real dollar recovery number on top.
Monitoring03 / 11
Budget pacing alerts
Real-time alerts when campaigns are burning budget too fast, or too slow.
The agent watches spend curves versus forecast every hour and pings you the moment a campaign, ad set, or day is drifting off pace.
How it works
1Hourly pacing recalculated
2Threshold alerts per campaign
3Slack + email delivery
4Suggested corrective action attached
What you get
You never wake up to a burned monthly budget again.
Optimization04 / 11 Approval-gated
Budget & bid optimization
Continuous budget and bid tuning across campaigns based on real conversion data.
The agent reallocates budget toward the ads, ad sets, and campaigns that convert, and pulls back on the ones that don't, at machine speed with human sign-off on big moves.
How it works
1Daily performance re-scoring
2Auto-shift budget within guardrails
3Bid strategy tuned per campaign
4Big changes gated for approval
What you get
Same spend, materially more conversions, month after month.
Creative05 / 11 Approval-gated
Ad copy drafts for approval
Fresh ad copy, headlines, and descriptions drafted for you to approve and ship.
The agent studies your winners, your brand voice, and your landing pages, then drafts new copy variations designed to beat your current control.
How it works
1Winner analysis per campaign
2Brand-voice-aligned drafts generated
3Variants queued for approval
4A/B testing plan attached
What you get
New creative in the account without a copywriter bottleneck.
Monitoring06 / 11
Campaign health monitoring
Continuous checks for the campaign issues that quietly kill performance.
Disapproved ads, exhausted budgets, low quality scores, learning-limited ad sets, negative keyword conflicts, tracking gaps, all flagged as they happen.
How it works
124/7 monitoring across all campaigns
2Issue priority scored by revenue impact
3Fix recommendations attached
4Escalation on critical breakages
What you get
Campaign issues are caught in hours, not at end-of-month reporting.
Strategy07 / 11 Approval-gated
Cross-channel budget allocation
The agent recommends how much to spend on Google vs. Meta based on actual return.
Every week the agent re-scores channel performance and recommends budget shifts, so the winning channel gets more money and the underperformer gets pulled back.
How it works
1Weekly channel ROI recalculated
2Shift recommendations with dollar impact
3Approval before reallocation
4Trend visualized over time
What you get
Budget follows performance, not last quarter's plan.
Audiences08 / 11
Advanced audience insights
The audiences that actually convert, and the ones burning your budget.
The agent mines your conversion data for the segments driving results, and flags the audiences you should exclude, expand, or clone.
How it works
1Conversion cohorts modeled per campaign
2Lookalike + exclusion recommendations
3Audience overlap detected and resolved
4Approval-gated before launch
What you get
Your ads reach the audiences that actually buy from you.
Quality09 / 11
Landing page alignment checks
Catch the ad-to-landing-page mismatches that tank quality scores and conversions.
The agent compares every ad's promise, keywords, and CTA against the landing page it points to, and flags mismatches killing your quality score and conversion rate.
How it works
1Ad + landing page paired per campaign
2Message-match scored automatically
3Fixes drafted for headlines or LPs
4Feeds the Website + Conversion agents
What you get
Higher quality scores, lower CPCs, better conversions, from work you were already doing.
Safety10 / 11
Daily monitoring & spend guardrails
Hard guardrails that stop runaway spend and broken campaigns before they hurt.
Set daily caps, disapproval alerts, and anomaly thresholds. The agent watches them 24/7 and pauses or alerts the moment a guardrail is crossed.
How it works
1Guardrails configured per account
2Anomaly detection on spend + performance
3Auto-pause on catastrophic drift
4Instant alerts to your team
What you get
The nightmare of a runaway campaign burning your monthly budget is gone.
Reporting11 / 11
Bi-weekly performance snapshot
A crisp bi-weekly report on what your ad dollars actually bought.
Every two weeks: spend, conversions, CPA, ROAS, wins, losses, and the specific changes the agent shipped, in plain English.
How it works
1Auto-generated every 14 days
2Channel + campaign breakouts
3Written narrative for leadership
4Delivered to email and Slack
What you get
You always know exactly what your ad spend is doing.
Ready to put the Paid Ads Agent to work?
Add the Paid Ads Agent to your team, alone or bundled, and start seeing results this month.