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The First Responder

Never miss a golden lead again.

Our Lead Response Agent instantly qualifies every inbound and starts a personal conversation across SMS, Email, and Voice, while they're still on your site.

Start Response Agent View real‑time demo
+2k

482 leads responded to in the last 24h

The First Responder
Live · Jordan
The First Responder
Answering leads in < 60s

Agent Response

Active qualification

Hi, I'm interested. Requested a quote. Can you help?

Alex Chen · via Website Form

Hi Alex, thanks for reaching out.

Replied in 8s · Read

Type a reply…
0:08

Instant response

SLA met · Enterprise lead

New lead · Alex C.

Qualified

New lead · Priya K.

Qualified

New lead · Marcus R.

Qualified

No credit card Approval‑gated replies Live in 5 minutes
Trusted by growth teams shipping with GoAlto
Northwind
Halcyon
Loop Health
Trent Renovations
Okafor Auto
Ember Interiors
Northlight
Meridian Legal
Every channel · one inbox
Captured, enriched, and answered in seconds
Website form
Inbound call
Website chat
Contact email
Facebook lead ad
Instagram DM
LinkedIn form
YouTube CTA
Google LSA
Google Business
Calendly booking
Referral link
Website form
Inbound call
Website chat
Contact email
Facebook lead ad
Instagram DM
LinkedIn form
YouTube CTA
Google LSA
Google Business
Calendly booking
Referral link
The speed-to-lead problem

Most teams reply in 42 hours.
Buyers decide in 42 minutes.

Response speed is the single biggest predictor of whether an inbound lead becomes a customer. The First Responder closes that gap, completely.

Real buyers · Last 24h
Live
Priya K.Won
Requested pricing
0:08
Marcus R.Won
Booked demo
0:14
Sophie L.Won
Quote sent
0:22
Diego A.Lost
Went to competitor
42h
Hannah K.Lost
Never replied
,
Race to the reply
Same lead · Two teams
The First ResponderGoAlto
0s
Replied · Booked · Won ✓
42h
Traditional sales teamIndustry avg
42h
Lead already chose a competitor
0× faster
That's the gap between winning the lead and losing it forever.
78%
of buyers buy from the first company to reply
Source · Harvard Business Review
21×
more likely to qualify a lead answered in < 2 min
Source · InsideSales Lead Response Study
35–50%
of sales go to the vendor that responds first
Source · InsideSales
$1.2M
avg. annual pipeline recovered with response automation
Source · GoAlto customer benchmark
Inside the First Responder

Four chapters in the
life of a lead.

Not a demo, not a diagram, the actual choreography, from the second a lead lands to the moment your rep opens a warm, booked deal.

Interactive · SLA vs. win rate

Drag the slider. Watch the money move.

Every minute you wait, another buyer replies to someone else. Set your response time and see the win rate and pipeline it maps to.

30s1m2m5m10m30m1h3h6h
Reply in 2m→68% win rateFirst Responder SLA
Win rate
68%+65pp
Est. monthly pipeline
$418k
at 1,000 inbound leads / month · $600 ACV
01
Capture

Every inbound lead meets its match in seconds.

Website forms, live chat, missed calls, Meta and Google ads, DMs, all captured, de-duped, and dropped into one live stream. Nothing slips, nothing waits.

agent.goalto.app / queue
Live
Unified queue
5 new · last 14s
Website form
Amelia Chen · Head of Growth
0:00
Facebook lead ad
Sophie Laurent · Paris
0:04
Missed call
+1 (415) 555-2178
0:07
Live chat
Priya Kapoor · pricing?
0:11
Instagram DM
@ember.interiors
0:14
Today
217
↑ 34% vs yesterday
De-duped
3 merged
Same buyer, 3 sources.
Web forms Calls Live chat Social DMs Email Ad platforms
Amelia Chen
Head of Growth · Northwind
hubspotsegmentstripe
CompanyNorthwind Studios · SaaS
Team size12 employees · US
Intent signalPricing page 3× · 48h
RegionSan Francisco, CA
Est. deal size$18k ARR
Fast-track · SMS + email in 30s
Fit Score
94
/ 100
ICP match96
Intent signals92
Reachability88
Budget fit90
Route to
Jordan Reyes · Inbound
02
Qualify

Enriched, scored, and routed before a human blinks.

The agent pulls firmographics, buying signals, and ICP fit, then attaches a reasoning trail and hands the lead to the right rep. High-intent leads jump the line automatically.

03
Respond

A reply in your voice, before the coffee cools.

Two-way SMS and email drafted in your brand voice, a calendar slot held, every reasoning step logged. Approval-gated, so nothing sends without you seeing it.

Draft · outbound
Voice match 98%
Toamelia@northwind.io
SubjectQuick note on the demo you requested

Hi Amelia,

Thanks for booking a demo, I pulled a 3-minute walkthrough of the plan that fits a 12-person growth team like Northwind.

I've held Tues 10:00 AM PT on Jordan's calendar for you, reply "yes" and it's confirmed.

, Jordan · Northwind Sales

Drafted in 8.4s
NS
Northwind Sales
iMessage · now
Hey Amelia, Jordan here 👋 Saw you booked a demo. Tues 10am PT on my cal for you?
10:42 AM
Yes 🙌
10:43 AM
Booked ✅ Invite on the way. Talk soon.
Read 10:43
42s
first reply
Deal createdWarm
Northwind Studios
$18k ARR · Q1 close · Discovery
Value
$18k
Owner
Jordan
Stage
Discovery
Lead timeline
10:42Lead captured · Website form
10:42Enriched · Fit 94 · Route → Jordan
10:43SMS sent · Voice match 98%
10:43Meeting held · Tues 10:00 AM PT
10:44CRM record created · Discovery
Next play
The Nurturer picks it up
Day 1 · Recap email + demo prep pack
Day 3 · Case study match (SaaS · 10–20 emp)
Day 7 · Proposal follow-up SMS
Rep pipeline · updated
+$18k added to Jordan · Q1
04
Hand off

A ready-to-close deal, handed to your rep.

CRM record created, meeting booked, reminders queued, and the Nurturer staged with the next play. Your reps open a warm deal, not a cold form.

Replay · A real lead, in real time

From form fill to booked demo in
1 minute, 41 seconds.

Scrub the timeline. Every touch, enrichment, scoring, draft, send, reply, is captured with reasoning and time-stamped for audit.

AC
Amelia Chen · Northwind
Lead #82471 · SF, USA
0:00 / 1:41
Website form submitted+0:00
Amelia Chen · Head of Growth · Northwind
Current step
Website form submitted
Amelia Chen · Head of Growth · Northwind
0:00
42s
first reply
1:41
to booked
94
fit score
Buyer stories

Real teams. Real hand-offs.

What changed in the first 30 days, measured, not estimated.

Marisol Trent
Marisol Trent
VP Growth · Northwind Studios
SaaS · Series B
"First week live, our booked-demo rate doubled. The agent replied to 217 leads at 3am, I read every one the next morning and barely edited a word."
Before
4h 12m
Median first reply
After
38s
Median first reply
+124%
Booked demos
David Okafor
David Okafor
Head of Sales · Halcyon Roofing
Home services · 6 locations
"It reads the lead, checks the CRM, drafts a reply that sounds like me, and holds a calendar slot. My reps only touch leads that are already warm."
Before
62
Leads worked / week
After
410
Leads worked / week
6.6×
Rep throughput
Priya Kapoor
Priya Kapoor
Owner · Loop Health
Healthcare · 3 clinics
"The approval gate is why we finally let AI touch our leads. Nothing sends without me, and everything sends before the competition wakes up."
Before
6%
Qualified rate
After
54%
Qualified rate
9×
Qualify rate
See your own numbers

Connect one lead source. See the pipeline you're losing today.

No credit card. Live in 5 minutes. Cancel anytime.

Start Free Growth
Built for every inbound business

One agent. Every industry.

Watch the First Responder move through real businesses, the same intake logic, adapted to how leads arrive in your world.

9× qualify rate
Bright Smile Dental
Implant inquiry booked at 11:48 PM

Healthcare & Clinics

New-patient inquiries booked in under a minute.

+47% test-drives
Ridgeway Motors
2024 hybrid held for Saturday

Auto & Dealerships

Test-drive requests answered at 2 AM.

First to reply
Ember HVAC Co.
Emergency call routed in 40s

Home Services

Quote requests qualified before competitors open their inbox.

62% intake lift
Harbor & Vale LLP
PI intake conflict-checked

Legal & Professional

Consultations screened against your intake criteria.

<60 second reply
Meadow & Oak Realty
Zillow lead → tour booked

Real Estate & Rentals

Tour requests answered while the buyer is still browsing.

410 leads / wk
Northwind Cloud
Enterprise trial → AE routed

B2B SaaS

Demo requests enriched, scored, and routed to the right AE.

Not listed? The First Responder trains on your business in minutes.

Custom intake forms, scripts, SLAs, the agent adapts to your leads.

Check my lead response readiness
Plugs into your stack

Live in 5 minutes. No replatform.

Sits on top of the tools you already run. Reads your CRM. Writes back with a reasoning trail on every touch.

HubSpot logo
HubSpot
CRM
Salesforce logo
Salesforce
CRM
Twilio logo
Twilio
SMS + Voice
Slack logo
Slack
Alerts
Calendly logo
Calendly
Booking
Zapier logo
Zapier
Automations
Google Ads logo
Google Ads
Lead form
Meta logo
Meta
Lead ads
Gmail logo
Gmail
Email
Zendesk logo
Zendesk
Support
Intercom logo
Intercom
Chat
Notion logo
Notion
Docs

Every lead. Answered. Won.

Illustrative scenarios of business owners and buyers who could experience The First Responder in the wild, inquiries answered in seconds, tours booked after hours, quotes qualified before the competition even opens the email.

Potential winsIllustrative, potential outcomes once you're live
Illustrative
Priya Kapoor
Booked·illustrative
Priya Kapoor · Owner
Kapoor Dental Group · 4 locations

"A new-patient inquiry could book itself into Tuesday's opening while I'm in a crown prep."

target reply time
38s
Illustrative
David Okafor
SMS·illustrative
David Okafor · GM
Okafor Auto Group

"Weekend leads used to die in the inbox. Every one could get a real answer before Monday."

projected test-drives
+47%
Illustrative
Marisol Trent
Call·illustrative
Marisol Trent · Founder
Trent Renovations

"Every quote request could be qualified and routed to the right project manager, zero drop-off."

target answered <2m
94%
Illustrative
Lena Bergström
Booked·illustrative
Lena Bergström · Director
Northlight Wellness Studio

"New members could book their first class in the same conversation, front desk unblocked."

trials-to-members goal
3.2×
Illustrative
Marcus Hale
SMS·illustrative
Marcus Hale · Sales Lead
Hale Roofing Co.

"Storm-season leads used to bury us. The Responder could triage 200 in a night, every homeowner heard back."

target first reply
8s
Illustrative
Priya Kapoor
Booked·illustrative
Priya Kapoor · Owner
Kapoor Dental Group · 4 locations

"A new-patient inquiry could book itself into Tuesday's opening while I'm in a crown prep."

target reply time
38s
Illustrative
David Okafor
SMS·illustrative
David Okafor · GM
Okafor Auto Group

"Weekend leads used to die in the inbox. Every one could get a real answer before Monday."

projected test-drives
+47%
Illustrative
Marisol Trent
Call·illustrative
Marisol Trent · Founder
Trent Renovations

"Every quote request could be qualified and routed to the right project manager, zero drop-off."

target answered <2m
94%
Illustrative
Lena Bergström
Booked·illustrative
Lena Bergström · Director
Northlight Wellness Studio

"New members could book their first class in the same conversation, front desk unblocked."

trials-to-members goal
3.2×
Illustrative
Marcus Hale
SMS·illustrative
Marcus Hale · Sales Lead
Hale Roofing Co.

"Storm-season leads used to bury us. The Responder could triage 200 in a night, every homeowner heard back."

target first reply
8s
Illustrative
Jamal Reeves
SMS·illustrative
Jamal Reeves · New buyer
Requested a demo · SaaS

"Imagine a reply in under a minute, on a Sunday. That's who I'd sign the annual plan with."

target human reply
1m 12s
Illustrative
Rachel Chen
SMS·illustrative
Rachel Chen · Homeowner
Requested a quote · Solar

"Three companies get my form. Only one texts me back. That's the one I sign with."

to reply · wins
1st
Illustrative
Sofia Alvarez
Booked·illustrative
Sofia Alvarez · Bride-to-be
Venue tour booked

"My tour could be on the calendar before I close the browser tab. That's when I'd know."

target time-to-booked
42s
Illustrative
Thomas Whitaker
Call·illustrative
Thomas Whitaker · Fleet manager
Requested pricing · B2B

"The right three questions asked, then routed to an actual specialist. Not a form loop."

in 4 messages
Qualified
Illustrative
Amara Johnson
SMS·illustrative
Amara Johnson · Parent
Tutoring inquiry

"A real answer at 9pm about my son's schedule would win my signup right there."

after-hours capture
9:14pm
Illustrative
Jamal Reeves
SMS·illustrative
Jamal Reeves · New buyer
Requested a demo · SaaS

"Imagine a reply in under a minute, on a Sunday. That's who I'd sign the annual plan with."

target human reply
1m 12s
Illustrative
Rachel Chen
SMS·illustrative
Rachel Chen · Homeowner
Requested a quote · Solar

"Three companies get my form. Only one texts me back. That's the one I sign with."

to reply · wins
1st
Illustrative
Sofia Alvarez
Booked·illustrative
Sofia Alvarez · Bride-to-be
Venue tour booked

"My tour could be on the calendar before I close the browser tab. That's when I'd know."

target time-to-booked
42s
Illustrative
Thomas Whitaker
Call·illustrative
Thomas Whitaker · Fleet manager
Requested pricing · B2B

"The right three questions asked, then routed to an actual specialist. Not a form loop."

in 4 messages
Qualified
Illustrative
Amara Johnson
SMS·illustrative
Amara Johnson · Parent
Tutoring inquiry

"A real answer at 9pm about my son's schedule would win my signup right there."

after-hours capture
9:14pm
Illustrative
Ethan Park
Booked·illustrative
Ethan Park · Owner
Park Legal Group

"Consultation calendar could stay booked out 3 weeks, not one intake form goes cold."

target lost leads / mo
0
Illustrative
Nadia Rahman
Booked·illustrative
Nadia Rahman · COO
Rahman Property Mgmt · 1,200 units

"Tour requests could be qualified, scheduled, and confirmed 24/7. Vacancy days would drop."

vacancy goal
-6 days
Illustrative
Owen Fitzgerald
Call·illustrative
Owen Fitzgerald · Founder
Fitz & Co. Financial

"Every referral could be warmly greeted and pre-qualified before it hits my desk."

target show-up rate
+62%
Illustrative
Yuki Tanaka
SMS·illustrative
Yuki Tanaka · Buyer
Requested info · Real estate

"The reply could already know my zip code, my price range, and have 3 listings ready."

in first reply
3 listings
Illustrative
Grace Lindqvist
Booked·illustrative
Grace Lindqvist · Studio owner
Lindqvist Interiors

"Cold leads could be handled with more patience than I ever could, and consults booked."

consults / month goal
+31
Illustrative
Ethan Park
Booked·illustrative
Ethan Park · Owner
Park Legal Group

"Consultation calendar could stay booked out 3 weeks, not one intake form goes cold."

target lost leads / mo
0
Illustrative
Nadia Rahman
Booked·illustrative
Nadia Rahman · COO
Rahman Property Mgmt · 1,200 units

"Tour requests could be qualified, scheduled, and confirmed 24/7. Vacancy days would drop."

vacancy goal
-6 days
Illustrative
Owen Fitzgerald
Call·illustrative
Owen Fitzgerald · Founder
Fitz & Co. Financial

"Every referral could be warmly greeted and pre-qualified before it hits my desk."

target show-up rate
+62%
Illustrative
Yuki Tanaka
SMS·illustrative
Yuki Tanaka · Buyer
Requested info · Real estate

"The reply could already know my zip code, my price range, and have 3 listings ready."

in first reply
3 listings
Illustrative
Grace Lindqvist
Booked·illustrative
Grace Lindqvist · Studio owner
Lindqvist Interiors

"Cold leads could be handled with more patience than I ever could, and consults booked."

consults / month goal
+31

Dentistry · Auto · Home services · Real estate · Legal · SaaS · Wellness, illustrative across every industry.

Meet the full team
Revenue Recovery Estimator

How much pipeline is your slow reply costing you?

Move the sliders. Model the pipeline the First Responder would recover on your inbound volume.

500
$1,200
Assumption

Industry baseline conversion 6%. First Responder conversion 14%, from <2 min replies and 24/7 coverage. Illustrative, not a guarantee.

Projected monthly pipeline
Baseline
$36k
With First Responder
$84k
Recovered pipeline / month
$48k
That's $576k a year hiding in your inbox.
The First Responder vs. the way it's always been done

One agent replaces the whole
first-touch scramble.

Capability
Traditional stack
Rep + inbox + spreadsheet
The First Responder
One agent · every channel
Response time on inbound leads
12–48 hours
Under 2 minutes
Coverage after hours & weekends
None
24/7 · every timezone
Enrichment before rep sees the lead
Manual
Auto, firmographic + intent
Lead scoring & ICP match
Guesswork
Model-scored + reasoned
Channels covered
Email only
SMS + Email + Voice + Chat + DM
Meeting booked before hand-off
Rep chases
Calendar slot held automatically
CRM updated with reasoning
Sometimes
Every touch, auditable
Brand voice consistency
Copy-paste
Learned + approval-gated
Start free · Live in 5 minutes See pricing
Questions, answered

The objections we expect.

Real questions from real growth leaders. If yours isn't here, ask us on the call.

You choose. Auto-send for cold acknowledgements, approval-gated for anything that changes commercial terms or books time. Every message shows the reasoning trail before it goes out.

The First Responder trains on your past replies, brand voice, and objection library. Voice match score is shown on every draft, below 95% it won't send.

Website forms, live chat, missed calls, SMS, email, Facebook lead ads, Instagram DMs, LinkedIn forms, YouTube CTAs, and Google Local Services, all captured, de-duped, and answered from one inbox.

Yes. Native two-way sync with HubSpot and Salesforce. Writes enrichment, activity, and reasoning back to the lead record. Zapier and webhooks cover everything else.

Under 5 minutes for the standard connectors. Custom voice tuning and CRM field mapping typically ships within 48 hours of your first conversation.

TCPA-aware SMS with opt-in tracking, quiet hours, and quiet regions. HIPAA-friendly configuration for healthcare. All PII is redacted in logs by default.

The First Responder

Every lead. Answered. Won.

Connect your forms, phone, and inbox. Within 24 hours, see the leads the First Responder would have answered, and the pipeline you would have won.

Check My Lead Response Readiness View pricing
No credit card · Live in 5 minutes · Cancel anytime
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Suite 300
Plano, TX 75024

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